Statistics released by ICCA include so far only the absolute number of congresses held in given destinations. In mid-June, the association shall release an official document covering further criteria, such as the number of congress participants, number of meetings in a given congress, or the average length of a congress.
The number of big congresses held in the Czech Republic has been increasing in recent years. While in 2007, 97 events were held here (only 11 of which were outside Prague), in 2011 the number climbed to 122 meetings (98 in Prague and 24 in regions).
“The good position of Prague on the chart is certainly positive. However, our aim is to also keep increasing the number of events held in other regions. Currently, our department of the Czech Convention Bureau has ten regional partners, and we believe that through cooperation with them we will manage to increase the number of meetings held in other regions,” explained the Czech Tourism General Manager Mr. Rostislav Vondruška.
The world-leading country in organising congresses is the U.S. A. with 759 congresses held. The most successful country in Europe is Germany with 577 congresses held. An overview of these statistics may be found here.
The separate department of the Czech Convention Bureau was founded in 2010. Its objective is to shelter individual regional congress bureaus and help them to fully exploit the whole congress potential available in the Czech Republic. The department has been working on the unification of presentations of all regions within the country. In order to promote MICE in regions, the Bureau takes part in specialist fairs and organises “FamTrips and PressTrips”. Further, the Bureau has been developing the “Candidacy campaigns” project, which means searching for potential contacts and co-operating with international associations (such as ICCA). It also prepares joint advertisements in professional periodicals, unified promotional materials, etc.